Our Co-Founders Talk Affordable Coffee With BBC And More
+ 25 other radio stations. Exclusive interviews, 2022
Our Co-Founders Talk Serious About Coffee With Sky News Radio And Other Radio Stations
+ 20 other radio stations. Exclusive interviews, 2021
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Best Subscription For European Speciality Coffee 2021 By Good Housekeeping Magazine
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Why Better Coffee? ...Speciality Coffee

"Coffee is the single most consumed product in developed nations that is produced by developing nations"

1  That is what we believe and whilst it is a beverage for us all to enjoy, it should be our privilege to consciously consider which coffee we're consuming. GUSTATORY exists to widen the conversation that speciality coffee is so much more than regular commodity coffee.

Being sustainable is about more than just the planet. It's also about the caring people involved earning enough profit to survive

2  With all developing nations' coffee farmers an embedded part of their communities, whether they're individual or part of co-operatives, lives and families depend on the export. Fair and ethical purchasing should be a minimum.

...Yet, unfair shareholder-pleasing coffee supply purchasing made by multinational cafe chains and lower-grade roasters drives a global ethics and sustainability problem

3  Developing nations' coffee farmers wish to responsibly operate to survive. As one example, Fairtrade's Minimum Price guarantees $1.40 per pound to be received by producers, yet many coffee roasters or multinational cafe chains don't even pay this. In comparison, the best of speciality coffee roasters go further, optionally paying upward of $4.00-5.00 per pound.

Why? Fourfold, with forest fires, droughts and other catastrophes increasingly occurring in farming regions, the higher payments provide much needed security; in ethical fairness to producers; for coffee farms to produce higher quality, better tasting coffees; as well as help contribute to a more sustainable future. Example: Forest Fires, Brazil

Not all roasters or coffee subscriptions are equal. Enjoy better

4  Whilst multinational cafe chain and lower grade roasters will no doubt continue to serve their coffees with an abundance of sugars to mask their true quality and taste, discover UK's, Europe's and USA's much better speciality roasters. Besides, to enjoy better tasting, true value, ethically sourced speciality coffees, their consumer prices aren't even any higher, simply fairly priced for all.

For casual coffee drinkers, coffee connoisseurs and everyone in between, also enjoy 39% average savings (2024). Too good to be true?
...Just an ''absolutely brilliant service with outstanding coffee' (Amir, November)

 Coffee Subscriptions

A sustainable future for coffee is uncertain. However, enjoy better

Issue: Speciality coffee is not commodity coffee, and buying coffee advertised as being 'certified sustainable' often doesn't guarantee the best for farmers and producers. In detail... For more: Specialty Coffee Association (SCA)
...Many certifications seek to ensure that producers receive the price they deserve and one that allows them to operate in a sustainable way. One example of that is Fairtrade certified coffee, which can be found in your local supermarket and guarantees a Fairtrade Minimum Price of $1.40 per pound for the producer. However, when compared with the Speciality Coffee Association's alternative recommended price threshold for profitability of $2.50 per pound, this indicates a gulf of $1.10 per pound and highlights the true perspective on sustainability - a point which Fairtrade seems to fall short of, as do many other sustainability programmes.

Speciality coffee is not commodity coffee in definitive ways, one of which is that many of the best independent speciality coffee roasters optionally pay upward of $4.00-5.00 per pound for their imports in the common belief that this is a much fairer price for the farmers, their communities and the coffee supply chain. Through direct-to-source relationships, suchlike provides their producers with added certainties, and only on such certainties can producers truly commit to sustainable practices, be it in the present, on investment for the future or in mitigation strategies against unknown events such as forest fires, drought and more. By our customers making conscious purchases from the best of independent coffee roasters through our coffee subscriptions, instead of less ethical and sustainable supermarket / multinational cafe alternatives, you too can help contribute towards the support and sustainability of the global coffee supply chain. Besides, the differences in quality of taste need not even be mentioned, all there to be enjoyed.

A home-brewed quality coffee is far less expensive than cafes

Issue: With the continuing economic uncertainty that COVID and the cost-of-living crisis brings, many are tightening the purse strings and choosing cheaper alternatives. However...For more: Comunicaffe International
...Whilst the purse strings may need to tighten, a better quality home-brewed coffee is still far less expensive than buying individual drinks on the go. Over the last few years, many have taken the opportunity to improve their home brewing skills, and now with the equipment and know-how to recreate that authentic coffee shop experience from home, are enjoying cheaper quality coffees. With cafe coffees costing anything from £2.50-4.00 each, and with a bag of 250g quality coffee costing between £7.00-12.50 and providing you with enough to achieve up to 15-35 brews per bag (depending on brew method and strength preferences), the savings and better quality coffee are both there to be enjoyed.

If this isn't you, there really is no better time to start, and better yet, at GUSTATORY you’ll find plenty of affordable multi-roaster coffee subscription packages, all featuring the best of UK, USA and European roasters. It also won't be long until you discover a new favourite. All coffees are roasted fresh for us as part of our monthly subscription delivery schedules.