Coffee's Reality

Not all coffee is sustainable or ethical. In fact, far too much isn't. The reality of the coffee industry is that it's global prices are currently so low that most producers are struggling to cover their operating costs, hugely affecting livelihoods in countries that depend on exporting coffee...

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...For those producers managing to survive, too many are also unable to re-invest in their farms towards modernisation and adapting to climate change, adversely affecting coffee yields today and in years to come. 'But I love a morning coffee, I buy coffee regularly enough' we hear you say - well, quite, we all love a morning coffee routine at home or as a takeout...

A Sustainable Future

...But, choosing independent roasters' speciality coffee is a much better choice than lower grade, less ethical supermarket / multinational cafe alternatives. These independent roasters often have direct relationships with their producers and are dedicated to remunerating them with supply chain purchases much higher than market price value, even paying more than Fairtrade agreements. Plus, we've not even mentioned how independent roasters' speciality coffee is better tasting, but that's a given. Contributing towards a more sustainable future for coffee, enjoy the GUSTATORY marketplace, or subscribe.

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A sustainable future for coffee is uncertain. More can be done

Issue: Buying certified sustainable coffee doesn’t always guarantee the best for producers. For more: Specialty Coffee Association (SCA)
Our Answer: Many a certifications seek to ensure that producers receive the price they deserve and one that allows them to operate in a sustainable way. One example of that is Fairtrade certified coffee, which can be found in your local supermarket and guarantees for the producer the Fairtrade Minimum Price of $1.40 per pound. When compared with the SCA's price threshold for profitability of $2.50 per pound, this still leaves a gulf of $0.85 per pound and highlights the true point of sustainability - a point which Fairtrade seems to fall short of, as do many other widespread sustainability-focused programmes.

Through direct-to-source relationships, many independent coffee roasters are able to overcome the problem of fair prices by having fixed term contracts, providing their producers with added certainties. Only on such certainties can producers truly commit to sustainable practices. By making conscious purchases from the best of independent coffee roasters - many of which can be found on the GUSTATORY marketplace or by a GUSTATORY subscription - instead of supermarket / multinational cafe alternatives, you too can help contribute towards the support of their supply chains and focus on ethical and sustainable innovation.

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