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GUSTATORY (adjective): curating excellence in taste
A sustainable future for coffee is uncertain. More can be done
Issue: Buying certified sustainable coffee doesn’t always guarantee the best for producers.
For more: Specialty Coffee Association (SCA)
Our Answer: Many a certifications seek to ensure that producers receive the price they deserve and one that allows them to operate in a sustainable way. One example of that is Fairtrade certified coffee, which can be found in your local supermarket and guarantees for the producer the Fairtrade Minimum Price of $1.40 per pound. When compared with the SCA's price threshold for profitability of $2.50 per pound, this still leaves a gulf of $0.85 per pound and highlights the true point of sustainability - a point which Fairtrade seems to fall short of, as do many other widespread sustainability-focused programmes.
Through direct-to-source relationships, many independent coffee roasters are able to overcome the problem of fair prices by having fixed term contracts, providing their producers with added certainties. Only on such certainties can producers truly commit to sustainable practices. By making conscious purchases from the best of independent coffee roasters - many of which can be found on the GUSTATORY marketplace or by a GUSTATORY subscription - instead of supermarket / multinational cafe alternatives, you too can help contribute towards the support of their supply chains and focus on ethical and sustainable innovation.
Through direct-to-source relationships, many independent coffee roasters are able to overcome the problem of fair prices by having fixed term contracts, providing their producers with added certainties. Only on such certainties can producers truly commit to sustainable practices. By making conscious purchases from the best of independent coffee roasters - many of which can be found on the GUSTATORY marketplace or by a GUSTATORY subscription - instead of supermarket / multinational cafe alternatives, you too can help contribute towards the support of their supply chains and focus on ethical and sustainable innovation.
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