Well, "coffee is the single most consumed product in developed nations that is produced by developing nations". That is what we believe and whilst it is a beverage for us to all enjoy, it should be our privilege to consciously consider which coffee we're consuming. GUSTATORY exists to widen the conversation that speciality coffee is so much more than regular commodity coffee.
1 Being sustainable is about more than just the planet. It's also about the caring people involved earning enough profit to survive. With all developing nations' coffee farmers an embedded part of their communities, whether they're individual or part of co-operatives, lives and families depend on the export. Fair and ethical purchasing should be a minimum.
2 ...Yet, unfair shareholder-pleasing coffee supply purchasing made by multinational cafe chains and lower-grade roasters drives a global ethics and sustainability problem. Developing nations' coffee farmers wish to responsibly operate to survive. As one example, Fairtrade's Minimum Price guarantees $1.40 per pound to be received by producers, yet many coffee roasters or multinational cafe chains don't even pay this. In comparison, the best of speciality coffee roasters go further, optionally paying upward of $4.00-5.00 per pound.
Why? Fourfold, with forest fires, droughts and other catastrophes increasingly occuring in farming regions, the higher payments provide much needed security (example: Forest Fires, Brazil); in ethical fairness to producers, for coffee farms to produce higher quality, better tasting coffees, and also help contribute to a more sustainable future.
3 Not all roasters or coffee subscriptions are equal. Enjoy better. Whilst multinational cafe chain and lower grade roasters will no doubt continue to serve their coffees with an abundance of sugars to mask their true quality and taste, discover UK's, Europe's and USA's much better speciality roasters. Besides, to enjoy better tasting, true value, ethically sourced speciality coffees, their consumer prices aren't even any higher, simply fairly priced for all. For casual coffee drinkers, coffee connoisseurs and everyone in between, also enjoy 41% average savings on RRP (2022). One subscription, many discoveries.
Learn more about our Sustainability Mission in really trying to make a difference.