Transparency: 2023

2022 Coffee Subscription Transparency Results

Our 2023 results are in. We fully believe in transparency with everything we do, and below, find our latest Annual Review of GUSTATORY's coffee subscription service's cost saving and performances throughout last year (2023). If you've wondered how well we've performed in terms of coffee variety and how much our subscribers saved by subscribing to GUSTATORY in 2023, let's dive right in...

Throughout the year we featured a total of 339 unique coffees by 51 different roasters from across 17 countries throughout all our 9 coffee subcription choices. Based on our internal data and calculations, we've delivered a fantastic 43% average savings^ in comparison to subscribing directly with our roasters and other subscription services, up from 41% in 2022.

19% RRP Savings & 41% On Total Costs

Comparing the prices you pay for each individual GUSTATORY coffee subscription choice versus purchasing the very same like-for-like coffees direct from each roaster and through other services, we proudly delivered 19% savings^ on RRP on average in 2023. Let's not stop there, how about the consideration of the shipping costs from each roaster, all of which are additional costs that are charged by each roaster for their deliveries and also would still need to be paid by a customer too?! Secondly, as we curate and deliver multiple roasters to all our subscribers who subscribe to more than one bag, there would then need to be multiple shipping fees involved to receive those multiple coffees from different roasters each time, least mention the required customs and import fees.

With all these factors additionally considered and tabulated based on the best of our understanding of our roasters' webshops and own subscription services, a huge 43% savings^ were enjoyed on subscribing with GUSTATORY versus purchasing direct with our roasters and other services for like for like products. A slight increase on 41% in 2022, we know you know you're receiving such good quality coffee for such a good price. You're welcome.

Coffee Subscription Savings By Package
Coffee Subscription Savings By Package

^ Calculations based on the average GUSTATORY subscription quantity and its UK/international inclusion thereof: 3 coffee bags from 1 UK and 2 international roasters
* Excludes all shipping and import fees when purchasing direct from a roaster or via another service. Subscribing direct would incur further costs, excluded from the above for best comparable RRP purposes.

Explained: Coffee Subscription Savings

Crunching the numbers on GUSTATORY's individual subscription choices, the above figures illustrate the savings all our subscribers have enjoyed via GUSTATORY this last year. The 'Average Bag RRP' represents the averaged consumer price if subscribing to like for like 250g coffee bags sent directly from our roasters. All our coffees we ever curate will of course have varying RRPs as set by the roasters - depending on numerous factors - and the above were 2023's RRP averages for those specific coffees as featured in each subscription choice. The 'Most Expensive' is exactly this, the RRP of the most expensive speciality coffee that had featured within our subscriber's specific subscription choice at some point in 2023. We've also shown the prices of subscribing to each GUSTATORY subscription for comparative purposes.

Save Even More...

As with all our subscription chocies, the more bags you subscribe to, the more savings you will enjoy because our shipping costs (subsidised by us a little) will be spread across more volume being received. With a mission of delivering our ever-rotating roaster discoveries with the best of speciality coffees in terms of quality, ethics and sustainability, all with savings, all matched to your tastes, we're proud to say our latest review of data, in actual terms, delivers on our promise once again in 2023.

From all the team at GUSTATORY to all our subscribers, thank you for being a subscriber with us in 2023. We hope you've enjoyed all our coffees each month and that we perhaps brought a little smile to your faces with every cup being enjoyed during what many would consider rather bleak times across the world. We love what we do, and by subscribing, you also support us, proudly family-owned. Thank you.

Coffee Subscriptions