Take everything you know about instant coffee and throw it out the window! Well, keep the part about it being instant... but what if instead of it tasting like the bottom of a cowboy's boot, instead it tasted as good as that pour over from your favorite cafe? That's pretty much what Voilà is all about. Voilà have spent the last 5 years reinventing instant coffee so that you'll want to drink cup after cup saying, "I can't believe it's instant..."
Voilà was started by Kent Sheridan in January of 2016 out of a desire to make specialty coffee approachable while combining his love for exploring new coffees and roasters. Kent dove in head first to relentlessly follow his pursuit of creating the best instant coffee in the World. That lead down an almost two-year path of developing a completely unique processing technique that allows for Voilà to achieve incredible flavours with each coffee used. Kent finally brought Voilà to the market in November of 2017. The result is a clean, transparent, and vibrant filter-style cup of coffee.