Victoria Arduino

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GUSTATORY Victoria Arduino

Victoria Arduino Brewing Machines

Victoria Arduino was born in the early 1900s during a period of great cultural, social, and industrial transformation, where the fundamental features were to break tradition and promote progress. The idea that inspired the creation of the machine was the steam engine train and the concept of making coffee in the fastest way possible. Both the espresso coffee machine and the train are all inventions that slowly brought the perception of distance and time to change and bring the continents together.

In 1922, Victoria Arduino invested in advertising. One of the most successful investments was the celebrated manifest of the painter Leonetto Cappiello which portrays an elegant traveler that leans off a running train while preparing an espresso with the Victoria Arduino. Cappiello became one of the most appreciated painters, designers, and poster artists and a mastermind of commercial manifests. In this particular manifest, it seems like the coffee was being prepared at high speed. The combined elegance of the client and the machine indicated the modern way of life. His style was liked so much that soon enough many retailers and companies requested Cappiello’s manifests. The Victoria Arduino manifest obtained an incredible commercial success and constitutes as of today one of the essential pieces of graphic history worldwide.

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The coffee industry is in crisis. Informed purchases are needed

Issue: Coffee prices are in crisis, which threatens the very existence of many coffee producers, and so, the future of coffee globally.For more: GUSTATORY on Sky News Radio (Interview)
Our Answer: Informed purchasing decisions are advised, from the independent coffee roasters featured here on the GUSTATORY marketplace. Through direct-to-source relationships, roasters are able to protect their supply chains from the effects of price volatility as they form special relationships with producers. These relationships also protect producers as roasters often commit to fixed term and fixed price contracts, which give producers certainty. This certainty is what producers need in order to not only survive but thrive, committing to sustainable practices and addressing other global problems that are threatening the industry such as climate change.

Make their commitment your commitment. Support independent coffee roasters and you’ll be making a difference before you even have your first cup of coffee.