A unique blend of expertly crafted coffee and social responsibility, New Ground started when it's co-founders combined a passion for social justice and great coffee. It's well documented that prisoners are much more likely to re-offend after release if they are without training and jobs. That's where New Ground fits in. They roast high grade, speciality coffee in Oxford and offer training and work opportunities for ex-offenders across the Thames Valley.
New Ground buy quality and ethical green beans and roast them to bring out the unique characteristics of each coffee. New Ground use profits to fund training and guide ex-offenders into a long term, sustainable future. New Ground have a very strong ethical and sustainable focus to provide a variety of exciting coffees. They work with small-scale farmers who produce the best coffees around the world and ensure that these farmers are paid fairly and their communities are positively impacted.
The roasters work hard to get the most out of each coffee, and so each one is roasted differently to fully develop all the flavours, and to showcase what makes them distinct. The resulting cup should be clean and clear - but New Ground will let you be the judge of that.