New Ground

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New Ground Speciality Coffee Roasters

A unique blend of expertly crafted coffee and social responsibility, New Ground started when it's co-founders combined a passion for social justice and great coffee. It's well documented that prisoners are much more likely to re-offend after release if they are without training and jobs. That's where New Ground fits in. They roast high grade, speciality coffee in Oxford and offer training and work opportunities for ex-offenders across the Thames Valley.

New Ground buy quality and ethical green beans and roast them to bring out the unique characteristics of each coffee. New Ground use profits to fund training and guide ex-offenders into a long term, sustainable future. New Ground have a very strong ethical and sustainable focus to provide a variety of exciting coffees. They work with small-scale farmers who produce the best coffees around the world and ensure that these farmers are paid fairly and their communities are positively impacted.

The roasters work hard to get the most out of each coffee, and so each one is roasted differently to fully develop all the flavours, and to showcase what makes them distinct. The resulting cup should be clean and clear - but New Ground will let you be the judge of that.

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The coffee industry is in crisis. Informed purchases are needed

Issue: Coffee prices are in crisis, which threatens the very existence of many coffee producers, and so, the future of coffee globally.For more: GUSTATORY on Sky News Radio (Interview)
Our Answer: Informed purchasing of coffee from the independent coffee roasters available through GUSTATORY's coffee subscriptions are encouraged. Through direct-to-source relationships, roasters are able to protect their supply chains from the effects of price volatility as they form special relationships with producers. These relationships also protect producers as roasters often commit to fixed term and fixed price contracts, which give producers certainty. This certainty is what producers need in order to not only survive but thrive, committing to sustainable practices and addressing other global problems that are threatening the industry such as climate change.

Make their commitment your commitment. Support independent coffee roasters and you’ll be making a difference before you even have your first cup of coffee.