Headstand

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GUSTATORY Headstand
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GUSTATORY Headstand

Headstand Coffee Seltzer Makers

Headstand was founded by coffee roaster and UK Barista Champion Josh Tarlo. He spent the better part of a decade traveling to coffee farms across Latin America and Africa and over the years he watched how climate change was making coffee production harder. Rains in the dry seasons, droughts in the rainy seasons, the delicate balance that makes creating coffee fruit is slowly falling apart.

After learning that people have been turning the leaves of the coffee tree into something like a tea for hundreds of years and research showed the resulting brew was high in antioxidants and anti-inflammatory properties he was hooked. The leaves are also already plentiful on coffee farms and much easier to grow than the fruit so it helps producers weather the challenges of the changing climate. After creating a new way of processing the leaf with a coffee producer friend Carlos the leaf became the base of drink that’s packed with ingredients shown to help you feel good and that’s refreshing AF.

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The coffee industry is in crisis. Informed purchases are needed

Issue: Coffee prices are in crisis, which threatens the very existence of many coffee producers, and so, the future of coffee globally.For more: GUSTATORY on Sky News Radio (Interview)
Our Answer: Informed purchasing of coffee from the independent coffee roasters available through GUSTATORY's coffee subscriptions are encouraged. Through direct-to-source relationships, roasters are able to protect their supply chains from the effects of price volatility as they form special relationships with producers. These relationships also protect producers as roasters often commit to fixed term and fixed price contracts, which give producers certainty. This certainty is what producers need in order to not only survive but thrive, committing to sustainable practices and addressing other global problems that are threatening the industry such as climate change.

Make their commitment your commitment. Support independent coffee roasters and you’ll be making a difference before you even have your first cup of coffee.