Good Mood Matcha

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GUSTATORY Good Mood Matcha
GUSTATORY Good Mood Matcha

Good Mood Matcha Artisan Drinks Makers

Inspired by the health benefits of a daily matcha our founder Max set out on a mission to find the tastiest tea leaves. This mission took him to the home of matcha, Japan. While he explores the hidden flavours and crafts of Kyoto, he realised that a whole part of Japanese tea-making heritage was disappearing. The population of Japan is ageing, tea farming is very hard work. Tea-masters, in charge of assessing and blending green tea also retire leaving a deep gap of knowledge. Many small lot owners eventually quit and sell their land to big corporations who mass-produce low quality tea.

And it was in the Spring of 2017 that he found this seventh-generation family farm in Uji in Kyoto - the oldest, and the best, tea growing region in Japan. Working with independent farm was crucial for Max, he talks to grower and exporter, learning more about the tea they grow and process and the challenges that they face. He believes that where such a relationship exists, quality, quantity and price requirements can be discussed in an open and equal way. He has worked closely with them ever since, to produce our very own Good Mood Matcha.

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The coffee industry is in crisis. Informed purchases are needed

Issue: Coffee prices are in crisis, which threatens the very existence of many coffee producers, and so, the future of coffee globally.For more: GUSTATORY on Sky News Radio (Interview)
Our Answer: Informed purchasing of coffee from the independent coffee roasters available through GUSTATORY's coffee subscriptions are encouraged. Through direct-to-source relationships, roasters are able to protect their supply chains from the effects of price volatility as they form special relationships with producers. These relationships also protect producers as roasters often commit to fixed term and fixed price contracts, which give producers certainty. This certainty is what producers need in order to not only survive but thrive, committing to sustainable practices and addressing other global problems that are threatening the industry such as climate change.

Make their commitment your commitment. Support independent coffee roasters and you’ll be making a difference before you even have your first cup of coffee.