Friedhats

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GUSTATORY Friedhats

Friedhats Speciality Coffee Roasters

Friedhats are a micro roastery based in Amsterdam, sourcing and roasting the best, most interesting coffee they can find. All coffees are sourced directly from the producers and from trusted importers around Europe.

Sustainability is a process for Friedhats, rather than a buzz word without any substance. That means they are not perfect and they aren’t ashamed to admit it, but does mean they are always searching for better solutions to ensure their products have less impact on the environment and everything living in it. They want their packaging to be reused, refilled and at the very least recycled. They want our coffee to always taste great, no matter who makes it. But most of all, they want those that consumer their coffees to get as much enjoyment from its flavour as they do!

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The coffee industry is in crisis. Informed purchases are needed

Issue: Coffee prices are in crisis, which threatens the very existence of many coffee producers, and so, the future of coffee globally.For more: GUSTATORY on Sky News Radio (Interview)
Our Answer: Informed purchasing decisions are advised, from the independent coffee roasters featured here on the GUSTATORY marketplace. Through direct-to-source relationships, roasters are able to protect their supply chains from the effects of price volatility as they form special relationships with producers. These relationships also protect producers as roasters often commit to fixed term and fixed price contracts, which give producers certainty. This certainty is what producers need in order to not only survive but thrive, committing to sustainable practices and addressing other global problems that are threatening the industry such as climate change.

Make their commitment your commitment. Support independent coffee roasters and you’ll be making a difference before you even have your first cup of coffee.