200 Degrees

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GUSTATORY 200 Degrees
GUSTATORY 200 Degrees

200 Degrees Speciality Coffee Roasters

Some time, several years ago, two bar owners wanted to serve the best possible cup of coffee to their customers. Thus began a search, that started a journey, which became an obsession, and lead to three men being alone in the corner of a garage (with a coffee roaster) until finally, in 2012, they created 200 Degrees Coffee and decided to show it to the world, starting with Nottingham.

That was the beginning and there are now fifteen 200 Degrees coffee shops and six barista schools in the UK as well as hundreds of happy wholesale and business customers enjoying their ‘beans and machines’. So why did they call themselves 200 Degrees? It’s because they roast their coffee at a slightly lower temperature than normal of 200 degrees centigrade that, they say, yields a smoother, deeper taste. 200 Degrees then serve their coffee at around 200 degrees Fahrenheit, and so it all made sense.

Like lots of people, the team at 200 Degrees are passionate about coffee and whilst they're sure there are more important things in life, they just can't think of any. The team spends all day roasting, making, drinking and talking about ‘coffee coffee coffee coffee’ but they also understand that the perfect cup of coffee is not just about taste or even about what’s in the cup, it’s about doing everything the right way. As such, 200 Degrees aim to be a roastery with high standards in everything they do and that applies to their coffee, their shops, their service and the way they treat people, including our suppliers. Enjoy your cup.

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The coffee industry is in crisis. Informed purchases are needed

Issue: Coffee prices are in crisis, which threatens the very existence of many coffee producers, and so, the future of coffee globally.For more: GUSTATORY on Sky News Radio (Interview)
Our Answer: Informed purchasing of coffee from the independent coffee roasters available through GUSTATORY's coffee subscriptions are encouraged. Through direct-to-source relationships, roasters are able to protect their supply chains from the effects of price volatility as they form special relationships with producers. These relationships also protect producers as roasters often commit to fixed term and fixed price contracts, which give producers certainty. This certainty is what producers need in order to not only survive but thrive, committing to sustainable practices and addressing other global problems that are threatening the industry such as climate change.

Make their commitment your commitment. Support independent coffee roasters and you’ll be making a difference before you even have your first cup of coffee.