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Sanctuary Speciality Coffee Roasters

A relatively new roaster, Sanctuary's founders have previous senior experience at Kiss The Hippo, Old Spike and Redemption; it is safe to say they know something about good coffee. As a result of volunteering at a local animal shelter during the COVID pandemic, the founders learnt about rescues, volunteers and the hard graft and sacrifice to keep a shelter running. With a near zero number of rescues in the UK receiving any form of government funding, this leaves over three million rescued, abandoned and abused animals relying on donations to survive. Knowing that their personal donations wouldn’t be enough to make much of impact, then launched Sanctuary coffee, a way to make the UK’s favourite morning beverage directly fund rescues. With high quality speciality coffees inside fun cereal box-esque packaging, Sanctuary are a gentle reminder of how speciality coffee is that bit more special and much more ethical than any commodity coffee alternative.

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The coffee industry is in crisis. Informed purchases are needed

Issue: Coffee prices are in crisis, which threatens the very existence of many coffee producers, and so, the future of coffee globally.For more: GUSTATORY on Sky News Radio (Interview)
Our Answer: Informed purchasing of coffee from the independent coffee roasters available through GUSTATORY's coffee subscriptions are encouraged. Through direct-to-source relationships, roasters are able to protect their supply chains from the effects of price volatility as they form special relationships with producers. These relationships also protect producers as roasters often commit to fixed term and fixed price contracts, which give producers certainty. This certainty is what producers need in order to not only survive but thrive, committing to sustainable practices and addressing other global problems that are threatening the industry such as climate change.

Make their commitment your commitment. Support independent coffee roasters and you’ll be making a difference before you even have your first cup of coffee.