Rare Tea Co

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Rare Tea Co Tea Makers

Rare Tea Co is an independent company based in London, founded in 2004 to source and supply the world's best tea direct from farmers and their tea gardens. From humble beginnings with just a handful of devoted customers, Rare Tea Co now collaborate with many of the world's finest chefs, restaurants, bars and hotels from Noma to Claridges. With an aim of benefitting both the people who craft their tea and their customers who drink it, Rare Tea Co always source for quality over price. As such, Rare Tea Co know they are bringing you the best tea possible, and by buying direct they know they are putting the value of your tea into the farmers hands, not middle men. The brand's ambition is to redefine what good tea means.

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The coffee industry is in crisis. Informed purchases are needed

Issue: Coffee prices are in crisis, which threatens the very existence of many coffee producers, and so, the future of coffee globally.For more: GUSTATORY on Sky News Radio (Interview)
Our Answer: Informed purchasing of coffee from the independent coffee roasters available through GUSTATORY's coffee subscriptions are encouraged. Through direct-to-source relationships, roasters are able to protect their supply chains from the effects of price volatility as they form special relationships with producers. These relationships also protect producers as roasters often commit to fixed term and fixed price contracts, which give producers certainty. This certainty is what producers need in order to not only survive but thrive, committing to sustainable practices and addressing other global problems that are threatening the industry such as climate change.

Make their commitment your commitment. Support independent coffee roasters and you’ll be making a difference before you even have your first cup of coffee.