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Congo Kawa Kanzuru Coffee
This coffee comes from the Kawa Kanzuru Cooperative located outside of the city of Butembo in North Kivu.
Kawa Kanzuru and the other affiliated cooperatives are a product of relationships between local farmers and international NGO's whose main goal is to improve farmer livelihood. Each participating farmer contributes a small amount, either in cash, building materials, or labor, and the participating NGO's bring education in good agricultural practices, official export reliability and infrastructure, and farm equipment (such as pulpers, shading nets, and roofing materials).
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A premium home-brewed coffee is still less expensive than a coffee shop
"With consumers working from home and unable to visit their favourite coffee shops as a result of the pandemic, they have been honing in on their barista skills to get their coffee fix at home. They are also buying coffee shop branded coffee to recreate that authentic coffee shop experience.""Despite the fact that many consumers are facing economic uncertainty, premium and branded coffees have an opportunity to market themselves as affordable luxuries. The purse strings may need to tighten but a premium home-brewed coffee is still less expensive than drinks from a coffee shop. Consumers are discovering it is safer and more cost-effective to have their own coffee at home and this trend is likely to continue even once the virus is under relative control...This shift opens up a real opportunity for coffee and the products that will support them in recreating that experience at home."For more: Comunicaffe International
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