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Brazil Boa Esperanca Estate Coffee
Fazenda Boa Esperança sits in the South region of Minas Gerais, a state in the north of Southeastern Brazil.
The farm was once called Farm of Tulha and is well known in the region.
“When you want to have specialty coffee, you have to
follow some strict steps and invest in the property, machinery, staff... It’s a long process and it’s worth it”, said Mr. Gustavo manager of the farm.
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Curating Excellence In Taste
A premium home-brewed coffee is still less expensive than a coffee shop
"With consumers working from home and unable to visit their favourite coffee shops as a result of the pandemic, they have been honing in on their barista skills to get their coffee fix at home. They are also buying coffee shop branded coffee to recreate that authentic coffee shop experience.""Despite the fact that many consumers are facing economic uncertainty, premium and branded coffees have an opportunity to market themselves as affordable luxuries. The purse strings may need to tighten but a premium home-brewed coffee is still less expensive than drinks from a coffee shop. Consumers are discovering it is safer and more cost-effective to have their own coffee at home and this trend is likely to continue even once the virus is under relative control...This shift opens up a real opportunity for coffee and the products that will support them in recreating that experience at home."For more: Comunicaffe International
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