More than a saying, more than a coffee. Pura Vida is a way of life, our very favourite motto from Costa Rica. Ticos use Pura Vida to say hi, say bye and more importantly; everything’s good! To us it means clarity in contentment in the most raw of forms. No worries, no fuss, no stress. The act of being thankful for this simple life of ours.
The most common theory on the origin of the phrase comes from a Mexican movie by Gilberto Martínez Solares called ¡Pura vida! that came to Costa Rica 1956. In the film, the saying is used by the main character who remains optimistic, unflustered and upbeat, despite the unfortunate series of events that befall him. Although it took a little while to catch on, the phrase Pura Vida was being used nationwide by 1970.
Our nod to the Pura Vida lifestyle is this organic espresso blend, sourcing coffees from all over the world to find the best organic beans for our Vida Blend.
Expect notes of orange, hazelnut and caramel. A sense of clarity and an un-fussed pour.