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GUSTATORY Voila Instant Coffee
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GUSTATORY Voila Instant Coffee

Voila Speciality Instant Coffee Roasters

Take everything you know about instant coffee and throw it out the window! Well, keep the part about it being instant... but what if instead of it tasting like the bottom of a cowboy's boot, instead it tasted as good as that pour over from your favorite cafe? That's pretty much what Voilà is all about. Voilà have spent the last 5 years reinventing instant coffee so that you'll want to drink cup after cup saying, "I can't believe it's instant..."

Voilà was started by Kent Sheridan in January of 2016 out of a desire to make specialty coffee approachable while combining his love for exploring new coffees and roasters. Kent dove in head first to relentlessly follow his pursuit of creating the best instant coffee in the World. That lead down an almost two-year path of developing a completely unique processing technique that allows for Voilà to achieve incredible flavours with each coffee used. Kent finally brought Voilà to the market in November of 2017. The result is a clean, transparent, and vibrant filter-style cup of coffee.

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The coffee industry is in crisis. Informed purchases are needed

Issue: Coffee prices are in crisis, which threatens the very existence of many coffee producers, and so, the future of coffee globally.For more: GUSTATORY on Sky News Radio (Interview)
Our Answer: Informed purchasing of coffee from the independent coffee roasters available through GUSTATORY's coffee subscriptions are encouraged. Through direct-to-source relationships, roasters are able to protect their supply chains from the effects of price volatility as they form special relationships with producers. These relationships also protect producers as roasters often commit to fixed term and fixed price contracts, which give producers certainty. This certainty is what producers need in order to not only survive but thrive, committing to sustainable practices and addressing other global problems that are threatening the industry such as climate change.

Make their commitment your commitment. Support independent coffee roasters and you’ll be making a difference before you even have your first cup of coffee.