The coffee industry is in crisis. Informed purchases are needed
Issue: Coffee prices are in crisis, which threatens the very existence of many coffee producers, and so, the future of coffee globally.For more: GUSTATORY on Sky News Radio (Interview)Our Answer: Informed purchasing decisions are advised, from the independent coffee roasters featured here on the GUSTATORY marketplace. Through direct-to-source relationships, roasters are able to protect their supply chains from the effects of price volatility as they form special relationships with producers. These relationships also protect producers as roasters often commit to fixed term and fixed price contracts, which give producers certainty. This certainty is what producers need in order to not only survive but thrive, committing to sustainable practices and addressing other global problems that are threatening the industry such as climate change.
Make their commitment your commitment. Support independent coffee roasters and you’ll be making a difference before you even have your first cup of coffee.