Goat Story

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GUSTATORY Goat Story Apricot

Goat Story Speciality Coffee Roasters

A tribute to coffee, the name Goat Story was inspired by the famous myth of coffee that was discovered by a flock of goats in Ethiopia. Goat Story have made it their mission to source speciality coffee from the best origins and carefully profiling the roast to bring you the best coffee experience.

With a team of coffee professionals as much as product engineers, Goat Story are equally obsessed with designing top-notch products to help their fans discover all the flavours and experiences a coffee bean has to offer. Launching various brewing products of their own, such as their GINA, ARCO and GOAT Mug, you might just have seen these on an Instagram account near you.

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The coffee industry is in crisis. Informed purchases are needed

Issue: Coffee prices are in crisis, which threatens the very existence of many coffee producers, and so, the future of coffee globally.For more: GUSTATORY on Sky News Radio (Interview)
Our Answer: Informed purchasing of coffee from the independent coffee roasters available through GUSTATORY's coffee subscriptions are encouraged. Through direct-to-source relationships, roasters are able to protect their supply chains from the effects of price volatility as they form special relationships with producers. These relationships also protect producers as roasters often commit to fixed term and fixed price contracts, which give producers certainty. This certainty is what producers need in order to not only survive but thrive, committing to sustainable practices and addressing other global problems that are threatening the industry such as climate change.

Make their commitment your commitment. Support independent coffee roasters and you’ll be making a difference before you even have your first cup of coffee.