CRU Kafe

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GUSTATORY CRU Kafe

CRU Kafe Capsule Coffee Roasters

CRU Kafe all started when their co-founder saw a friend filling her old Nespresso® capsules with her favourite speciality coffee. For her, it was a lightbulb moment – the technology was there, but the coffee on offer just wasn’t up to scratch. So after teaming up with others, CRU Kafe was born - and they've been making great tasting, organic, ethical coffee ever since.

Since CRU Kafe launched with their first ever coffee capsule back in 2013, they've only ever used certified organic coffee, and they always will. Unlike non-organic coffee production that makes wide use of manufactured chemicals and pesticides, organic coffee is produced with natural, certified fertilisers which not only use less energy but leaves much less of a footprint on the communities that use them. CRU Kafe make sure that everyone who has a part to play in their coffee gets the treatment they deserve - and buying organic is an important part of that process.

The coffee industry is in crisis. Informed purchases are needed

Issue: Coffee prices are in crisis, which threatens the very existence of many coffee producers, and so, the future of coffee globally.For more: GUSTATORY on Sky News Radio (Interview)Our Answer: Informed purchasing decisions are advised, from the independent coffee roasters featured here on the GUSTATORY marketplace. Through direct-to-source relationships, roasters are able to protect their supply chains from the effects of price volatility as they form special relationships with producers. These relationships also protect producers as roasters often commit to fixed term and fixed price contracts, which give producers certainty. This certainty is what producers need in order to not only survive but thrive, committing to sustainable practices and addressing other global problems that are threatening the industry such as climate change.

Make their commitment your commitment. Support independent coffee roasters and you’ll be making a difference before you even have your first cup of coffee.